Marketing materials like brochures and posters, as well as content for social media and SEO, can all be made with relative ease using online marketing tools (SEO). Local outreach and online advertising through channels like Facebook and Google Ads are good places to start. Customers in your area will be more likely to learn about your business and the services you provide if you have a Google My Business profile.
Free study materials such as guides, notes, or worksheets would make a great incentive. Consistent effort is necessary if you want to raise the possibility that students and their parents will choose you.
To kick things off, you could give your closest friends and family a discount and then have them help you build your online profile by leaving reviews and testimonials.
How Much Should I Charge My Customers?
The tutoring rate is usually determined by the number of hours of service provided.
This rate may range from $15 per hour to $80 per hour, depending on the specifics. Undergraduate students typically fill the role of less-experienced tutors. For “homework help”, a private tutor might charge at least $30 per hour; whereas a tutor with years of classroom experience and knowledge in the subject area might charge $150-$200 per hour.
When deciding on a price, it’s important to take into account the market’s supply and demand. Setting a competitive rate is especially important if there are many other tutors in your area. Any tutoring sessions, whether individual or group, that are brought to the student’s home will incur travel costs.
Tutoring services are in high demand because more and more parents are looking for ways to help their children succeed academically. In response to this demand, the tutoring industry has flourished – in the last five years, online tutoring business models have become much more accessible, making them a viable alternative to traditional face-to-face tutoring services.
If you want to start a tutoring business, you should research the legal and tax implications, as well as the organisational structures you can choose from. You and your employees need to have legally binding contracts drafted to ensure everyone’s safety.
Ready to get started?
Starting a tutoring business in Australia involves careful planning and compliance with legal requirements for tutoring business, but it offers a rewarding opportunity to contribute to students’ educational journeys. With the right preparation and dedication, you can establish a successful tutoring service that makes a difference.
Author
Dr. Olga Abeysekera
Dr Olga Abeysekera, founder of Dr Study Tutoring and the Dr Progress Group Pty Ltd, is passionate about transforming education through innovative and personalised tutoring. With a PhD in Management from Monash University and a background in both academic research and private tutoring, she has a deep commitment to helping students excel. Her holistic approach at Dr Study Tutoring emphasises not only academic success but also the development of lifelong skills, ensuring that each student receives the best education and support possible. Dr Olga’s dedication to continuous improvement drives her mission to inspire a love for learning that lasts a lifetime.