Creativity and Social Networking in the High-Tech Industry

(Last Updated On: April 26, 2024)

social networking

Creativity is increasingly important in contemporary organisations, particularly those in the high-tech IT industry, where organisational success is highly dependent on constant improvement.

Consequently, research on creativity has been burgeoning in recent times. Examination of the creativity literature reveals several inconsistencies and ambiguities.

In particular, an emphasis on the prototypical creative individual has limited the focus of much of the existing research to considerations of personality traits as the main predictors of individual creativity.

As a result unitary and monolithic considerations of creativity dominate the literature with multifaceted considerations of creativity neglected.

The present research was designed to address this limitation by assessing more malleable and practical individual difference variables in relation to creativity. Specifically, the relationships between proactivity and creativity as well as creative self-efficacy (CSE) and creativity were examined.

In recognition of the multifaceted nature of creativity, the networking perspective was also incorporated into this study.

In particular, both networking parameters (i.e. weak and outside ties) and roles (i.e. brokerage and centrality) were considered concurrently in relation to individual creativity. Furthermore, the potential for these networking variables to mediate the relationship between individual differences (i.e. proactivity and CSE) and individual creativity was also explored.

In doing so, this research integrated both the individual difference and networking perspectives on creativity.

Data from 180 employees were matched with data from 51 corresponding supervisors working in a large Australian IT organisation.

Use of this context enabled improved generalisability of the study findings as previous research has largely been limited to Asian and/or student samples.

The proposed mediation effects were examined using the joint test in structural equation modelling. Overall, mixed support was found for the ten hypotheses.

These mixed findings, including several unexpected negative relationships, provided particularly novel insights into the relationships of interest, in turn answering important questions about individual creativity.

In particular, the findings demonstrated that the relationship between proactivity and creativity was fully mediated by brokerage and centrality and that the relationship between CSE and creativity was partially mediated by brokerage and centrality.

Networking parameters (i.e. weak and outside ties) were however not significant mediators in the relationship between individual differences and creativity. Interestingly, brokerage was the most significant antecedent to individual creativity.

Overall, the findings corroborate, extend and challenge existing findings on individual creativity and as such have significant theoretical and methodological implications for future creativity research.


  • Dr. Olga Abeysekera

    Olga has a PhD in Management from Monash University. Her research focused on how personal differences and social networking impact creativity in the tech industry. She has extensive teaching experience at universities and private tutoring centers, praised for her engaging methods and clear insights. Olga also writes for top academic journals and creates innovative programs that enhance skills and consulting methods. She believes in the power of education to inspire ongoing growth in both studies and careers.

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